Back in 1985, Joe and Terri started a small, family floral business out of their San Francisco home. Terri had experience in event planning since she was employed at UCSF as the event coordinator for the Dean of the Medical School. Since Terri had direct connection with medical students, many asked her to provide floral designs for their upcoming weddings. Terri then realized she had a passion and talent providing florals for special events. She then started her floral business called Baldocchi Too, modeled after her well-known floral relatives Podesta Baldocchi in San Francisco.
Since then, the business has evolved through word of mouth and recommendations from family and friends. Terri and Joe have settled in Burlingame with their two daughters, Gianna and Natalie who have grown up in the floral business. With their involvement, the business has been transformed from Baldocchi Too, to what it is known today: Baldocchi & Daughters. Both daughters have watched and assisted in many events throughout the 30 years of operation.
(left to right): Joe, Gianna, Terri and Natalie
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